Have you ever felt like “How can I compete with that Brand?” You know the big company that has moved in on your territory and can price everything less than you. Well, I am going to tell you that your size is your advantage, you are Guerrillas! From Wikipedia ” The strategy and tactics of guerrilla warfare tend to involve the use of a small, mobile force against a large, unwieldy one. The guerrilla force is largely or entirely organized in small units that are dependent on the support of the local population.”
You are a small mobile business force. You can do an about face in no time while that big titanic of a retail store has to take forever to turn around. You can take advantage of any errors that your large competitor has made by making it right with the locals. You can fill in niches that local people want that the Goliath doesn’t think is profitable enough.
Be Yourself! Hopefully people like you and your personality. They don’t get personality from the big brands, they get sterile and boring. How about trying to build relationships with your locals like back in the day. People buy from people they know and like. We trust big brands because we think they are immune to failure and will oblige if we throw up a big enough stink. As a business you show
your human side and customers will be loyal to you so you can stay around.
Be creative with everything you do. Take some risks every now and again. Why? To be different and to stand out. Ever see any of those big brands stand out? I haven’t. It is the fun kind of personal stuff that can sway people to come back to you even if your prices are higher.
So what does this have to do with Facebook? Valid question and here is my answer! You can do all of these things on Facebook. you can actually create an ad in 1 hour and post it to take advantage of something. If a brand sells out of stock how about you take over those sales by doing a quick ad. A lot of complaints about something at the brand store, well guess what your store will guarantee?
Why not show your personality or the personality of your staff on a Facebook Video Ad? Someone had a bad experience and posted it online, sounds like you could say bring your receipt from that store and we will match there deal and give you great customer service. The bottom line is think small and mobile to be able to take advantage of every situation. You don’t have several layers of bureaucracy to run a fun and quirky ad to your local audience. Remember the big brands will never target the small area you do if you finally start running Facebook Ads.